WHAT WE DO

Services

Running a business was supposed to bring freedom. But instead, you find yourself drowning in responsibilities; late nights at the office, missed family dinners, and the constant pressure of keeping everything together. You started this journey to build something great, but now, it feels like the business owns you instead of the other way around.

Imagine a business that runs smoothly, even when you’re not there. A company where your team takes ownership, systems handle the details, and your role shifts from managing chaos to guiding growth. With the right strategy, you can reclaim your time, reconnect with your family, and focus on what truly matters.

WHAT WE DO

Services

We enable businesses in different stages of their growth to thrive thanks to our Tailor-made solutions built on decades of hands-on experience

OUR INTRODUCTIONS

Implementing The Best Solutions
For Our Clients

Sadek El-Assaad | Business Consult

For over a decade, we have partnered with business owners and executives across the Middle East and Africa, helping them shift from working in their business to working on their business. We bring proven transformation strategies that ensure profitability, scalability, and leadership independence.

%

Growth
Achieved

%

Full
Transformation

Sadek El Assad - Founder

Practical solutions for sustainable growth and success of organizations

OUR WORK PROCESS

How We Work

Practical Solutions

Practical Solutions

The decisions pile up, each one more complex than the last. Every path seems risky, and the fear of making the wrong move keeps you stuck in place. You need a clear direction, but who can you trust to guide you?Now, imagine clarity. Every decision is backed by expert strategy and market insights. You know exactly where to take your business and how to get there, eliminating guesswork and stress.

Operational Restructuring

Operational Restructuring

Cash flow is tight, and the pressure is suffocating. You need to make changes, big ones, but cutting costs without hurting growth feels impossible. You wonder if your business will survive the storm.Now, imagine financial stability. Your cash flow is under control, expenses are optimized, and your business runs efficiently. Instead of struggling, you’re making strategic investments that drive sustainable growth.

Turnaround & Transformation

Turnaround & Transformation

The market has changed, and your business isn’t keeping up. What once worked isn’t working anymore. You need a radical shift, but change is overwhelming, and you don’t know where to begin.Now, picture a business that has reinvented itself, a brand that adapts and leads the market. Your new strategy aligns with industry shifts, your team is stronger than ever, and profitability is on an upward trajectory.

Strengthening for Growth

Strengthening for Growth

Your business has potential, but something is holding it back. You see opportunities, but without the right team, strategy, and structure, growth remains just out of reach.Now, imagine a business positioned for sustainable expansion. Your team is prepared, your processes are scalable, and your growth strategy is clear. You’re no longer reacting to challenges—you’re proactively leading your business forward.

Practical Solutions

Practical Solutions

For businesses that have reached a crossroads. With so many paths & options to choose from, this solution is tailor-made to your specific situation, market, capability, and dynamics.

Operational Restructuring

Operational Restructuring

For businesses that are looking for greater financial stability. This solution involves significant changes to a business’s financial and operational structure, typically when under financial duress.

Turnaround & Transformation

Turnaround & Transformation

For businesses needing a radical turnaround in client performance. This solution is designed and implemented to take you through a comprehensive and complex transformation program.

Strengthening for Growth

Strengthening for Growth

For businesses looking to structure for growth. This solution introduces proven capabilities across your organization for secured future success. Build today, for tomorrow.

OUR RECENT WORK

Case Studies

6-month turnaround of a major Middle East disruptive startup

Cash burn down 80%, company valuation up 4,000%

The 6-month turnaround of a major Middle East disruptive startup

9-month turnaround of a multinational with huge losses

From failing to closing the year in profit

The 9-month turnaround of a multinational with huge losses

We Implement
Tried & Tested
Business Solutions for
Our Clients

30

Years of
Experience

COMPANY BENEFITS

Building Experience & Give
High Success Rates

Projects Are Completed
0
Clients Are Satisfied
0
Gave Finance Advices
0
Pellentesque tortor ex, luctus sed aliquet sit amet, molestie at odio. Etiam non commodo, fermentum est et, posuere elit.

Consulting & finance
company funded in 1886

OUR TESTIMONIALS

What They Say?

News & Articles

What unused potential could your business be hiding?

For businesses preparing to scale. We eliminate barriers, enhance team capabilities, and implement structured processes to ensure consistent and strategic expansion.

For businesses in need of a radical shift. Our transformation programs focus on systems-driven efficiency, market repositioning, leadership structuring, and crisis management to drive long-term profitability.

For businesses seeking financial stability. We implement lean operational structures, optimizing costs, improving resource allocation, and ensuring that efficiency translates into profitability.

For businesses at a crossroads, unsure of the next step. Our strategic approach simplifies complexity, providing actionable, tailor-made solutions for sustainable progress.

You hired a team to help you, but somehow, you’re still the one fixing every mistake and making every big decision. It feels like no one truly owns their role, and instead of leading, you spend most of your time managing crises.

Now, picture a team that takes full ownership of their roles. Your employees are empowered, accountable, and aligned with your vision. Instead of putting out fires, you’re mentoring leaders, building strategy, and watching your business thrive.

A business cannot outgrow the leadership mindset. We assess team dynamics, identify leadership gaps, and develop a strategy to empower employees—transforming your organization into a self-sustaining, high-performing entity.

You’re making sales, but somehow, the money disappears as fast as it comes in. The bills pile up, margins shrink, and financial stress keeps you up at night. You need to optimize costs, but where do you even start?

Now, imagine a business where every dollar is accounted for, where your costs are optimized without compromising quality. Your financial decisions are intentional, driving higher profits while keeping expenses lean. Instead of stress, your finances bring you confidence.

We optimize financial structures by evaluating unit economics, operational costs, and value-driven expenditures. Through lean business practices, we ensure that cost reductions enhance profitability rather than hinder growth.

Your sales numbers fluctuate unpredictably. One month, business is booming, and the next, you're struggling to break even. You wonder if your pricing is right, if you're targeting the right customers, or if there's a missing piece you haven’t found yet.

Picture a business where revenue is steady and predictable. Your pricing is optimized, customers are coming in consistently, and your sales team knows exactly how to convert leads. Instead of worrying about the next sale, you're planning your next strategic move.

Our analysis covers products, pricing, market positioning, client acquisition, and sales conversion rates. We develop scalable systems to create predictable revenue streams, ensuring long-term business fitness.

You work harder than anyone else in your business, yet the results never seem to match your effort.

Every decision rests on your shoulders, and no matter how much you delegate, you still feel like you can’t step away. The dream of a self-sufficient business seems out of reach.

Now, imagine a workplace where your team operates seamlessly, where workflows are optimized, and leadership is distributed. Instead of micromanaging, you’re focusing on growth and vision, knowing that your company can function efficiently without your constant input.

We conduct an in-depth analysis of your organization’s structure, workflows, and efficiency. By identifying bottlenecks and streamlining operations, we help shift your business from a person dependent model to a system-dependent one—allowing sustainable growth with reduced leadership burnout.